Case Study Maldo

Maldo x Shopify

Shopify Build / Performance / CRO

Case Image 0

The Brief Maldo

Maldo, a women’s apparel brand known for its elegant ethnic collections — from kurtas to lehengas — partnered with Optimaio to elevate its online storefront and modernize the shopping experience.

With a deep-rooted connection to traditional fashion and a growing digital audience, Maldo needed a faster, more intuitive eCommerce platform to beautifully showcase its garments and drive conversions. The brand aimed to enhance product discovery, simplify navigation, and create a smooth, mobile-first journey to reduce cart abandonment. Optimaio stepped in to deliver a Shopify-powered transformation built for speed, visual storytelling, and scalable growth in the ethnic fashion space.

Industry : Fashion & Apparel – Women’s Ethnic Wear
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Website : https://maldo.in/

Solutions Delivered for Maldo

1. Conversion Rate Skyrocketed
We boosted Maldo.in’s conversion rate from 0.3% to an impressive 1.1%, almost doubling the industry benchmark of 0.6% for brands of this scale.

2. Enhanced Customer Engagement
Personalized product recommendations created a dynamic, interactive shopping experience, keeping customers engaged and delighted.

3. Average Order Value Amplified
Our strategic upselling and cross-selling implementations led to a notable increase in Average Order Value, maximizing revenue from each transaction.

The List Goes On for Maldo

4. Stronger Customer Loyalty
Beyond attracting new shoppers, we helped convert them into loyal, repeat customers, fortifying Maldo.in’s customer base.

5. Custom Shopify Theme Setup
We optimized the entire site with:
• Faster Checkout Process
Streamlined menus and quick filters enabled customers to find what they wanted with ease. Reduced clicks ensured a smooth and intuitive checkout experience.