Case Study Bed & Bedding

Bed & Bedding

Performance Marketing

Objective & Challenges (Bed & Bedding )

Generate qualified leads while reducing cost per lead (CPL) and improving click‑to‑lead conversion (CVR).

• Inconsistent CPL from mixed audiences/placements.
• Friction in lead forms and landing flow.
• Daily cost spikes from weak ad/slot combos.

Industry : Bedsheet
Project Type : Performance Marketing
Technology Stack : Performance Marketing,
Google Ads,
Google Analytics 4,
Meta Ads
:

What We Did for Bed & Bedding

• Tightened targeting & placements to raise CTR and lower CPC.
• Switched to a short, autofill‑friendly form with a trust line; simplified the landing path.
• Set budget guardrails (pause/reallocate when CPL/CPC crossed thresholds).
• Cloned the best day/time + creative + placement patterns; removed poor ones.

Overall Outcome - How Optimaio Helped to Bed & Bedding

• CTR up ~22%; CVR up ~60%.
• CPC down ~22%; CPL down ~51%.
• Leads up ~15.5x with stronger day/time + placement patterns.