What We Did for Bed & Bedding
• Tightened targeting & placements to raise CTR and lower CPC.
• Switched to a short, autofill‑friendly form with a trust line; simplified the landing path.
• Set budget guardrails (pause/reallocate when CPL/CPC crossed thresholds).
• Cloned the best day/time + creative + placement patterns; removed poor ones.
• Switched to a short, autofill‑friendly form with a trust line; simplified the landing path.
• Set budget guardrails (pause/reallocate when CPL/CPC crossed thresholds).
• Cloned the best day/time + creative + placement patterns; removed poor ones.