Service
Performance Marketing
Performance Marketing
Having a high-performing Shopify store is only half the battle — you also need to drive the right traffic at the right cost. Optimaio combines data-driven strategy, creative testing, and deep Shopify integration to run profitable campaigns across Meta (Facebook & Instagram) and Google.
Unlike traditional agencies, Optimaio handles development, apps, and marketing under one roof. That means faster execution, cleaner data, seamless integration, and better results. We’ve helped brands go from launch to scale with a combination of Shopify expertise, custom coding, and performance marketing know-how.
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What We Deliver
• Meta Ads: Full-funnel campaigns including creative testing, audience segmentation, retargeting, and dynamic product ads across Facebook and Instagram. Our frameworks focus on high-intent buyers and lifetime value.
• Google Ads: Search, Shopping, Display, and PMAX campaigns, tailored to drive ROI and reach your ideal customers.
• Advanced Tracking & Attribution: GA4, Microsoft Clarity, server-side events, and other analytics tools ensure every ad dollar is tracked, attributed, and optimised for performance.
• Creative Guidance: We don’t produce UGC or ad content in-house but provide strategy, briefs, and guidance to help your team or creators make high-converting content.
• CRO Insights & Upsell Flows: We optimise landing pages, product flows, and upsell opportunities to convert visitors into repeat customers.
• Scalable Growth Frameworks: We build performance engines, not just campaigns, so your brand can grow predictably month over month.
• Google Ads: Search, Shopping, Display, and PMAX campaigns, tailored to drive ROI and reach your ideal customers.
• Advanced Tracking & Attribution: GA4, Microsoft Clarity, server-side events, and other analytics tools ensure every ad dollar is tracked, attributed, and optimised for performance.
• Creative Guidance: We don’t produce UGC or ad content in-house but provide strategy, briefs, and guidance to help your team or creators make high-converting content.
• CRO Insights & Upsell Flows: We optimise landing pages, product flows, and upsell opportunities to convert visitors into repeat customers.
• Scalable Growth Frameworks: We build performance engines, not just campaigns, so your brand can grow predictably month over month.
This service is ideal for D2C brands looking to scale their online sales with measurable ROI and integrated Shopify marketing.
Get In Touch