Case Study DGT Opticians

DGT Opticians x Shopify

Shopify Build / CRO

Case Image 0

Objective & Impact (DGT Opticians)

To improve product discovery, integrate real-time inventory from offline stores, enhance UI/UX, and significantly optimize site performance and stability.

• 50%+ Faster Website: Significant improvement in load time and performance

• Improved Conversion Confidence: Clear product specifications reduced hesitation

• Better Product Discovery: Filters, navigation, and Shop the Look improved browsing

• Omnichannel Integration: Real-time inventory sync bridged offline and online sales

• Stable Experience: Bug fixes ensured smooth cart and checkout flow

Industry : Eyewear
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Skills Delivered : Shopify Custom Development , Middleware & API Integration , Inventory Sync Systems , CRO (Conversion Rate Optimization) , UI/UX Optimization , Speed Optimization , Bug Fixing & Stability Improvements
Website : https://dgtopticians.com/

Solutions Delivered for DGT Opticians

1. UI/UX & Navigation Enhancements
• Built a fully custom dropdown header for dynamic product showcasing
• Improved layout consistency across homepage, collections, and product pages

2. Custom Brand Storytelling Sections
• Developed a custom “Our Stores” section showcasing all offline locations with images and details
• Strengthened brand trust by connecting physical retail presence with online experience

3. Collection Page Optimization
• Implemented custom quick filters for better product discovery
• Simplified navigation for faster decision-making

4. Product Page Enhancements (CRO-Focused)
• Added illustrative product specifications section(lens width, bridge, temple length) for better clarity
• This reduced confusion and improved purchase confidence for customers
• Introduced Shop the Look section on homepage to increase product discovery and cross-selling
Solutions Delivered for DGT Opticians

The List Goes On for Dopamine

5. Custom Middleware & Inventory Sync (Core Differentiator)
• Built a custom middleware system to sync inventory from multiple offline stores
• Implemented API-based sync with cron jobs to:
- Fetch real-time stock data
- Handle edge cases and inconsistencies
• Enabled accurate inventory visibility across online + offline channels

6. Speed Optimization & Performance Improvements
• Optimized theme structure, assets, and scripts
• Reduced unnecessary load and improved rendering
• Achieved 50%+ improvement in website speed, significantly enhancing user experience

7. Bug Fixes & Stability Improvements
• Fixed cart-related issues and inconsistencies
• Resolved UI alignment, spacing, and responsiveness issues
• Cleaned up JS/CSS conflicts affecting performance
• Ensured smooth experience across mobile and desktop
The List Goes On for Dopamine

DGT Opticians: Key Challenges

• Weak product discovery due to limited navigation and filtering
• No proper way to showcase offline store presence digitally
• Lack of clear product specifications, especially important for eyewear
• Inventory mismatch between online and physical stores
• Presence of UI bugs, cart issues, and performance bottlenecks
DGT Opticians: Key Challenges