Case Study Dopamine

Dopamine x Shopify

Shopify Build / CRO

Case Image 0

Objective & Impact (Dopamine)

To optimize an existing premium Shopify theme by implementing key features for better user engagement, speed, SEO, and overall performance, while also developing a custom bundle builder to increase AOV without relying on monthly-paid apps.

• Higher Conversions: CRO updates + bundle builder boosted both AOV (+38%) and cart-to-checkout conversions (+21%).

• Significant Cost Savings: Eliminated reliance on monthly-paid bundle apps, saving ₹3,000–₹4,000 per month.

• SEO Boost: Revamped blog & schema optimizations improved search rankings and organic traffic.

• Faster Store: Optimized speed for both mobile & desktop, lowering bounce rates.

• Engagement & Trust: Interactive sections and clean UI kept customers browsing longer.

Industry : Fragrances & Perfumes
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Website : https://dopamineshop.in/

Solutions Delivered for Dopamine

1. Premium Shopify Theme Setup
• Customized the premium Shopify theme to align with Dopamine’s brand identity.
• Improved UI/UX across homepage, product, and collection pages.

2. CRO Features on Product, Collection, and Home Pages
• Added CRO-driven features like urgency nudges, personalized recommendations, and improved product information.
• Optimized collection pages with intuitive navigation and filters.
• Enhanced homepage layout with Explore Collection and Shop the Reel sections.

3. Custom Bundle Builder (Key Highlight)
• Built a fully native Shopify app embed to replace costly bundle builder apps (₹3,000–₹4,000/month).
• Results delivered:
* +38% AOV
* +21% Cart-to-Checkout Conversion
* ROI achieved in under 3 months
Solutions Delivered for Dopamine

The List Goes On for Dopamine

4. Complete Blog & Author Page Customization
• Dynamic clickable table of contents for SEO + user navigation.
• Sidebar for recent posts to boost internal linking.
• Author profile pages with social links to build credibility.

5. Mobile & Desktop Speed Optimization
• Optimized theme code for faster load times across all devices.
• Replaced heavy assets and improved scripts for performance.

6. SEO & Schema Changes
• Implemented schema markup across all pages.
• Improved technical SEO and structured content for higher search rankings.

7. CTAs & Conversion-Boosting Integrations
• Clear and strategic CTAs added across homepage, product, and blog pages.
• Integrated conversion-focused apps like exit-intent popups and product recs.
The List Goes On for Dopamine