Case Study Dopamine

Dopamine x Shopify

Performance Marketing

Case Image 0

Objective & Challenges (Dopamine)

Make paid ads more efficient for a premium fragrance brand by matching ads to buying intent and sending traffic to the right pages.

• Mixed traffic (browsers + buyers) reduced conversion rate.
• Combos/bundles got clicks but didn’t convert due to landing mismatch.

Industry : Fragrances & Perfumes
Project Type : Performance Marketing
Technology Stack : Performance Marketing,
Google Ads,
Google Analytics 4
Website : https://dopamineshop.in/

What We Did for Dopamine

• Built intent-based Performance Max groups (Men’s Perfume/Deo, Grooming Sets, Intimate range, All-products feed, Combos).
• Cleaned the product feed (clear titles, benefits, key attributes).
• Produced UGC + benefit tiles and aligned copy to use-cases.
• Rerouted landings to PDPs/collections that matched each ad promise; added price anchors for sets.
• Kept tests tight; scaled only efficient groups.
What We Did for Dopamine

Overall Outcome - How Optimaio Helped to Dopamine

• ROAS up ~107% after intent split + landing alignment.
• CPA down ~55% through tighter audience pockets and cleaner feed matching.
• Higher add‑to‑cart and checkout starts, especially on mobile, from better product‑page alignment.
Overall Outcome - How Optimaio Helped to Dopamine