Case Study Foram D

Foram D x Shopify

Shopify Build / CRO

Case Image 0

Objective & Impact (Foram D)

To build a high-conversion Shopify store from scratch using Dawn, with a strong focus on CRO, dynamic content management, and scalable architecture.

• High CRO Store Architecture: Every section designed to guide users toward purchase

• Increased AOV Potential: Bundle builder + cart logic + upsells

• Faster Product Discovery: Tabbed collections and structured homepage

• Scalable System: Single product template + metafield-driven content

• Improved User Experience: Reduced friction across browsing, product selection, and checkout


Industry : Women’s Apparel
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Skills Delivered : Shopify Custom Theme Development (Dawn) , CRO (Conversion Rate Optimization) , Dynamic Metafield Architecture , Bundle Builder Development , Cart & Checkout Optimization , Product Page Optimization
Website : https://foramd.com/

Solutions Delivered for Foram D

1. CRO-Focused Theme Development (From Scratch)
• Built entirely on Shopify Dawn theme with deep customisation
• Designed every section with conversion intent, not just visual appeal
• Ensured mobile-first, fast, and scalable structure

2. Dynamic Architecture Using Metafields & Tags
• Created fully dynamic sections powered by metafields and tags
• Built a single reusable product template across all collections
• Implemented dynamic accordions and content blocks

3. Homepage & Discovery Experience
• Custom sections built for structured browsing:
- Image slider (banner)
- Promo cards section
- Collection scroll sections
- Featured collection with tab-based switching
• Enabled users to explore multiple collections without friction
Solutions Delivered for Foram D

The List Goes On for Foram D

4. Conversion-Focused Product Page (High Impact)
• Added inventory progress bar to create urgency
• Built Frequently Bought Together section for upsells
• Created custom FAQ accordion to handle objections

5. Custom Bundle Builder (Revenue Lever)
• Developed a fully custom bundle builder system
• Users can:
- Add multiple products
- Unlock tiered discounts
- Add directly to cart

6. Cart Optimization & Checkout Flow
• Added free shipping progress bar inside cart
• Implemented custom discount application inside cart
• Structured cart UI to encourage higher order value

7. Navigation & Browsing Enhancements
• Built fully customizable dropdown header with product previews
• Enabled faster navigation across collections
• Reduced friction in product discovery
The List Goes On for Foram D

Foram D: Key Challenges

• No existing optimized store — required a complete build from scratch
• Needed a premium yet conversion-focused UI, not just aesthetic design
• Lack of structured product discovery and cross-selling
• Required a dynamic system to manage multiple collections without duplicating templates
• Needed strong cart and product page optimization to increase AOV
Foram D: Key Challenges