Case Study IZF

IZF x Shopify

Shopify Build / Performance / CRO

Case Image 0

Objective & Impact (IZF)

To rebuild the website using the Showcase (Native demo) theme, while implementing custom design, CRO-focused features, and speed optimizations for a premium and mobile-first experience.

• Seamless Revamp: A fresh, mobile-first store experience aligned with IZF World’s futuristic identity.

• CRO Improvements: Variant swatches, delivery status, reviews, and testimonial scrolls increased trust and conversions.

• Navigation Simplified: New intuitive menu structure reduced browsing friction.

• Engagement Boost: Shoppable videos, Shop the Look, and Judge.Me review carousels improved interaction and time spent on-site.

• Performance Gains: Faster load times across devices reduced bounce rates and supported higher conversions.

Industry : Fashion & Apparel
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Website : https://izfworld.com/

Solutions Delivered for IZF

1. Theme Rebuild & CRO Foundation
• Started with a fresh Showcase (Native) theme setup.
• Reorganized homepage into CRO-led sections: New In scroll, Shop the Look, Testimonials, Shoppable Videos.
• Removed Exchanges & Returns block from homepage (moved to hamburger menu).

2. Navigation & Menu Structure
• Simplified menus for Mens (Topwear, Bottomwear, New In) and Womens (Tops, Shirts/Shrugs, Pants, Dresses, Skirts, New In).
• Added Shop by Men, Women & Tribe sections.
• Implemented collapsible mobile footer (similar to Freakins.com) for smooth browsing.

3. Homepage & Collection Enhancements
• Created scrolling carousels for New Arrivals, Best Sellers, Testimonials, Judge.Me reviews.
• Integrated Judge.Me reviews with brand-aligned colors and left-to-right scroll.
• Added Shop by Category and Shop the Reel sections.
Solutions Delivered for IZF

The List Goes On for IZF

4. Product Page & Product Cards
• Custom-coded delivery status display within product templates.
• Added variant swatches (size as buttons) similar to Urbn World.
• Updated cart icon button styling for better UI.
• Added “Pairs Well With” product suggestions and video scrolls for styling on collection pages.

5. UI/UX & Styling Fixes
• Removed gradients from homepage sections; tested solid color blocks for cleaner segmentation.
• Adjusted icon sizing, button alignments, spacing, and paddings across mobile.
• Unified typography and button styles for brand consistency.

6. Speed & Performance Optimization
• Audited unused scripts/apps and cleaned up theme files.
• Optimized images and compressed videos for faster load times.
• Conducted Google PageSpeed Insights & Lighthouse audits (mobile + desktop) to ensure measurable speed gains.
The List Goes On for IZF