Case Study Meri Shrushti

Meri Shrushti x Shopify

Shopify Build / Performance / CRO

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The Brief Meri Shrushti

Meri Shrushti, a wellness brand rooted in the power of nature and traditional Indian rituals, partnered with Optimaio to elevate its digital storefront.

Focused on handcrafted, herbal beauty and self-care products, the brand needed a faster, more immersive eCommerce experience to reflect its purity-first philosophy and growing customer base. With a wide range of ayurvedic skincare, haircare, and wellness offerings, Meri Shrushti aimed to improve product discovery, streamline navigation, and create a calming, mobile-friendly journey that converts. Optimaio stepped in to craft a Shopify-powered transformation designed for speed, serenity, and scalable growth — perfectly aligned with the brand’s clean, conscious ethos.

Industry : Herbal Beauty & Wellness
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
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Website : https://www.merishrushti.com/

Promoting Growth & Conversions for Meri Shrushti

Optimaio crafted a performance-driven Shopify experience for Meri Shrushti, focused on fast load times, a serene mobile-first design, and optimized product pages tailored to wellness shoppers.

By leveraging data-backed insights, we enhanced user flow, minimized bounce rates, and simplified the path to purchase — creating a seamless journey that boosted engagement, increased conversions, and supported the brand’s growth in the natural beauty and self-care space.
Promoting Growth & Conversions for Meri Shrushti

Support, Growth & Wellness Expansion

To support Meri Shrushti’s long-term vision, Optimaio provided ongoing Shopify support, performance tuning, and proactive feature enhancements. We introduced mobile-first optimizations, enriched product experiences, and streamlined checkout flows — all tailored to the brand’s natural beauty philosophy. This strong digital foundation empowers Meri Shrushti to scale effortlessly, foster deeper customer loyalty, and expand its presence in both domestic and international wellness markets.
Support, Growth & Wellness Expansion