Case Study Nonita Fashion

Nonita Fashion x Shopify

Shopify Build / Performance / CRO

Case Image 0

Objective & Impact (Nonita Fashion)

To improve website performance, speed, and conversion optimization while modernizing the store design and navigation.

• Improved Site Speed: Faster loading pages reduced bounce rates and improved shopping flow.
• Optimized Navigation: Fixed collections, categories, and footer issues created a seamless browsing experience.
• Higher Engagement: Shoppable video and Shop the Reel sections increased time spent on-site and improved conversion opportunities.
• Conversion-Focused Updates: Price visibility on ATC buttons and cross-sell modules encouraged quicker purchase decisions.
• Elevated Brand Perception: Consistent styling and premium UI upgrades reinforced Nonita’s luxury positioning.

Industry : Women's Apparel & Accessories
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Website : https://nonitafashion.com/

Solutions Delivered for Nonita Fashion

1. Development & Theme Updates
• Implemented new Collage Image and Explore Collection sections on the homepage.
• Added a Shop the Reel section for Instagram-style shopping.
• Integrated a Complementary Products Block via Shopify’s Search & Discovery app for better cross-selling.

2. Collection & Navigation Fixes
• Identified and removed empty collections from the collection list and footer menus.
• Fixed broken footer links including ‘My Account’ and Story Page.

3. Content & Design Enhancements
• Organized homepage content into structured folders for easier management.
• Applied a new global font across the theme.
• Updated Style in Motion section with video content.

4. Speed Optimization
• Compressed heavy content and optimized scripts to boost page speed.
• Ensured faster loading without sacrificing visual quality.
Solutions Delivered for Nonita Fashion

Skills Delivered for Nonita Fashion

• Shopify Theme Customization & Speed Optimization
• Conversion Rate Optimization (CRO)
• UI/UX Enhancements & Content Structuring
• Cross-Selling & Shoppable Media Integration
• Navigation & Collection Management
Skills Delivered for Nonita Fashion