Case Study Smartt Sprouts

Smartt Sprouts x Shopify

Performance Marketing

Case Image 0

Objective & Challenges (Smartt Sprouts)

Scale a new kids’ learning brand by finding a repeatable creative winner and pairing it with always‑on catalogue ads.

• New brand with low awareness.
• Needed to separate storytelling creatives from evergreen catalogue efficiency.
• Identify the strongest buying cohort.

Industry : Kids Learning & Development
Project Type : Performance Marketing
Technology Stack : Performance Marketing,
Meta Ads
Website : https://smarttsprouts.com/

What We Did for Smartt Sprouts

• Built creative clusters around top products; budgets flowed to the best videos.
• Ran catalogue ads as the efficiency backbone.
• Optimized hooks (first 3 seconds) and end‑cards; iterated weekly on top performers.
• Targeted the highest‑converting cohort (female 25–44) with tailored messaging.
What We Did for Smartt Sprouts

Overall Outcome - How Optimaio Helped to Smartt Sprouts

• Budget efficiency improved: reduced required spend by ~76% while keeping a catalogue‑backbone for steady sales.
• Created an anchor product that captured the majority of sales and pulled through related SKUs, lifting overall catalogue performance.
Overall Outcome - How Optimaio Helped to Smartt Sprouts