Case Study Sulit

Sulit x Shopify

Shopify Build / Performance / CRO

Case Image 0

Objective & Impact (Sulit)

To build a fully customised Shopify theme tailored to Sulit Fashions’ brand identity, improving UI/UX, boosting conversions, and enabling modern storytelling and shopping experiences.

• Premium Look & Feel: The custom theme reflected Sulit Fashions’ brand identity, elevating the shopping experience for women’s footwear customers.

• Improved Conversions: Sticky ATC, complementary product blocks, and cart upsells helped drive higher AOV.

• Enhanced Navigation: Custom mega menu, shop the look, and multiple content sections made product discovery effortless.

• Modern Storytelling: Shoppable videos, image sliders, and Shop the Reel brought the brand’s products to life.

• Better Performance & Flexibility: Metafields and custom sections gave Sulit Fashions complete control to update content and launch campaigns quickly.

Industry : Fashion & Apparel(Women’s Footwear)
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Website : https://www.sulithi.com/

Solutions Delivered for Sulit

1. UI Development & Enhancements
• Rebuilt the quick view drawer layout and improved button animations and layouts.
• Enhanced slider image resolution and integrated a new font across the entire website.
• Added an ‘As Seen On’ → Shop the Look section for visual shopping inspiration.
• Rounded all buttons (including cart drawer) for a consistent, premium look.
• Created and implemented metafields for easier content control.

2. Custom Sections
• Created Shop the Look, Image with Text, Slideshow, Banner with Product, Shoppable Video Reel, and Collection Slider sections to showcase products in multiple engaging formats.

3. Pages Setup
• Created and set up all core pages (About, Contact, etc.) plus policy pages migrated from the previous website.
• Designed and launched a new blog page for better content marketing and SEO potential.

4. Footer & Navigation
• Set up a clean, structured footer navigation for easier browsing.

5. Cart Optimisation
• Rebuilt the cart drawer UI based on Wonder theme references.
• Created a cart upsell section and fixed its UI to improve AOV.
Solutions Delivered for Sulit

The List Goes On for Sulit

6. Mega Menu Development
• Designed and implemented a custom mega menu for both desktop and mobile, improving navigation and accessibility.
• Optimised the mobile mega menu UI for smoother user experience.

7. Product Card Enhancements
• Added product sibling color swatches and a product siblings block for variable products.
• Adjusted title and price positioning and updated the Add to Cart button UI on desktop.

8. Shop the Reel Section
• Built a custom Shop the Reel section to connect visual content to product pages.
• Fixed overlapping issues for a cleaner layout.

9. Product Page Optimisation
• Customised sizing variant options and overall product card design.
• Created an icon grid product block to highlight features.
• Implemented sticky Add to Cart buttons with price displayed inside for better mobile usability.
• Added complementary products block and related products section to increase cross-sells.
The List Goes On for Sulit