Case Study Sulit Fashions

Sulit Fashions x Shopify

Shopify Build / CRO

Case Image 0

Objective & Impact (Sulit Fashions)

To build a fully custom Shopify store from scratch using the Dawn theme, tailored to the brand’s identity while optimizing for conversions, product discovery, and scalability.

• Strong Brand Identity: Fully custom UI aligned with Sulit’s premium positioning

• Improved Product Discovery: Sliders, collections, and Shop the Look enhanced browsing

• Higher Conversion Potential: Cart upsells, free shipping bar, and product flows optimized for AOV

• Better Customer Interaction: Custom forms and notify-me features improved engagement

• Scalable Store Setup: Built for easy updates, launches, and future growth

Industry : Women Footwear
Project Type : Shopify, eCommerce Optimization
Technology Stack : Shopify,
Google Analytics 4,
Meta Pixel
Skills Delivered : Shopify Custom Theme Development (Dawn) , CRO (Conversion Rate Optimization) , Custom Product Workflows , Cart Upsell & AOV Optimization , UI/UX Design Implementation , Custom Sections & Metafield Logic
Website : https://www.sulithi.com/

Solutions Delivered for Sulit Fashions

1. Custom Theme Development (From Scratch)
• Built the entire store on Shopify Dawn theme with full customisation
• Developed all sections from scratch to match brand identity
• Ensured consistent design language across all pages

2. Custom Sections & Homepage Experience
• Created fully custom sections including:
- Advanced slideshow (homepage banner)
- Collection sliders & swipers
- Image with text storytelling sections
- Testimonial carousel
- Video collection grid
- Shop the Look section

3. Product Experience & CRO Features
• Customized variant picker UI and functionality
• Built custom product customization form
- Automatically fetches product details for admin tracking
• Added “Notify Me When Out of Stock” feature with form integration
• Improved product card and PDP structure for better decision-making
Solutions Delivered for Sulit Fashions

The List Goes On for Sulit Fashions

4. Cart Optimization (High Impact Area)
• Added free shipping progress bar inside cart
• Implemented “You Might Also Like” upsell section inside cart
• Created custom add-to-cart popup interaction on product cards

5. Navigation & Discovery Enhancements
• Built a fully custom header dropdown showcasing products visually
• Structured collections and homepage flows for easier browsing
• Enabled better product discovery through sliders and category sections

6. Performance & Scalability Foundation
• Built on Dawn → lightweight and scalable base
• Structured sections and components for easy future updates
• Optimized assets and layout for smooth performance
The List Goes On for Sulit Fashions

Sulit Fashion: Key Challenges

• No existing optimized store — required a complete ground-up build
• Needed a distinct brand identity translated into UI/UX
• Lack of structured product discovery and storytelling
• Required custom product workflows (customization, inquiries, out-of-stock flows)
• Needed conversion-focused cart and product page experience
Sulit Fashion: Key Challenges