Case Study Urbn World

Urbn World x Shopify

Performance Marketing

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Objective & Challenges (Urbn World)

Drive profitable sales for charging accessories with a lean structure that spotlights hero SKUs.

• Many SKUs but only a few true winners.
• Non‑brand search clicks without consistent purchases.
• Needed repeatable audience/geo pockets.

Industry : Consumer Electronics
Project Type : Performance Marketing
Technology Stack : Performance Marketing,
Google Ads,
Google Analytics 4
Website : https://urbnworld.com/

What We Did for Urbn World

• Two core lanes: PMAX Sales (multi‑SKU creative) and PMAX All‑Products (feed‑only) layered on competitor audiences.
• Clarified product value across PDPs with benefit-led messaging and use‑case proof to lift relevance and conversion.
• Paused weak single‑product tests; trimmed non‑brand search.
• Tracked state‑level signals to guide copy and budget splits.
What We Did for Urbn World

Overall Outcome - How Optimaio Helped to Urbn World

• ROAS up ~3.14x vs early baseline after consolidation, driven by competitor‑audience feed and SKU focus.
• Spend concentrated on the highest‑converting SKUs and audiences, improving efficiency and order consistency across the portfolio.
Overall Outcome - How Optimaio Helped to Urbn World