What is Shopify Plus? An In-Depth Look

What is Shopify Plus? An In-Depth Look


Since its inception in 2014, Shopify Plus has carved out a niche for itself in the enterprise eCommerce space, catering to high-growth merchants and brands. The platform stands out for its comprehensive feature set, making it the choice for leading names like Gymshark, Kylie Cosmetics, and Steve Madden, to name a few. Let's delve deeper into Shopify Plus, exploring its offerings and how it benefits large-scale businesses.

Understanding Shopify Plans

Shopify caters to businesses of all sizes with its varied plans: Basic, Shopify, Advanced, and Plus. Each plan is designed to scale with your business, offering more features, reduced transaction fees, and additional tools for growth. Shopify Plus, the pinnacle of Shopify's offerings, enhances your eCommerce capabilities with superior automation, customization, and omnichannel features, making it ideal for businesses aiming for global expansion.

Features and Benefits of Shopify Plus

Scalability for Growing Merchants

Shopify Plus is engineered to support your business's growth, accommodating increasing customers, inventory, and daily operations complexity. Exclusive features like Shopify Flow and Launchpad are pivotal for merchants on this platform.

Shopify Flow

This automation tool transforms manual inventory and order processes, allowing for custom logic triggers and integrations, thereby streamlining repetitive tasks.

Shopify Launchpad

Launchpad serves as an automated hub for managing sales events, from product launches to flash sales, simplifying the preparation process with advance planning capabilities.

Enhanced API Access and Shopify Scripts

Shopify Plus offers extended API calls and early access to beta features, enriching the functionality of your store through custom scripts. These scripts enable real-time pricing adjustments, promotional pop-ups, and more, offering a personalized shopping experience.

Advanced Multichannel and Multicurrency Capabilities

Shopify Plus excels in integrating social selling and multichannel retailing, facilitating sales through Instagram, Facebook, and TikTok. The platform also supports multicurrency selling, providing clone stores for international sales, simplifying global expansion.

Wholesale Selling

The addition of wholesale channel functionality on Shopify Plus addresses the needs of enterprise clients dealing with bulk orders, marking a significant upgrade from previous limitations.

Shopify Plus Pricing

The pricing structure for Shopify Plus is tiered, starting at $2000 per month for businesses generating up to $800k in monthly sales, with adjustments based on revenue. This model underscores the platform's scalability and its fit for high-volume sellers.

Server Cost Savings and Reliability

Compared to platforms like Magento Enterprise, Shopify Plus offers significant savings on server and maintenance costs. With a hosted solution, businesses can focus on user experience and sales without the technical overhead of server management.

Unmatched Uptime and Scalability

With 99.99% uptime, Shopify Plus ensures that your eCommerce operations are reliable and capable of handling traffic spikes, critical for peak shopping periods like Black Friday.

Comprehensive Support

Shopify Plus merchants benefit from around-the-clock support, including access to a Shopify Launch Engineer and a dedicated Merchant Success Program, ensuring that technical and strategic needs are met promptly.

Customizable Checkout Experience

Shopify Plus allows for full customization of the checkout process, enhancing the shopping experience with a branded, seamless transition from browsing to purchase.


Shopify Plus stands as the premier choice for medium to large eCommerce businesses, offering unparalleled scalability, advanced features, and dedicated support. It empowers businesses to elevate their online presence, streamline operations, and tap into global markets with ease. For businesses looking to push the boundaries of eCommerce, Shopify Plus presents a compelling solution.

Optimize your eCommerce strategy with Shopify Plus and redefine what's possible in the digital marketplace.

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